Muskaan

Founder

With an award-winning career span and achievements over 24 years, Arpita Bansal is the founder of “MUSKAAN K.K. MEMORIAL TRUST” and the Managing Director of Creative Nest Media Pvt Ltd (which owns the luxury magazines Atelier Creating Fashion, Atelier Arcade and Atelier Diva). She is also a member of FICCI Ladies Organization and AIM, a mother, a social worker and a fashion icon for many.
A true visionary, Arpita is a go-getter in life. It is not only the spirit of entrepreneurship that defines her, but also her enduring empathy and drives to serve society. She has been associated with NGOs and social welfare organizations such as Maitrichaya, CRY, Care and UNICEF. Besides her social work, her spirituality has also drawn her to unravel and study the philosophy of various religions. She has now come to believe that no matter what path you choose, there is only one God.
From the last 20 years, She is doing CSR activities but always wished to form a trust under her late father’s name so, So here is the way to go.  The name of the trust is “MUSKAAN K.K. MEMORIAL TRUST”. Ms. Arpita Bansal is the founder of this trust.
The jurisdiction of the trust shall be throughout India, Asia & Abroad.
Muskaan K. K. Memorial Trust is to promote charitable, cultural, spiritual, education and any other activity for the relief of
poor and the education of needy and to afford medical relief of poor and/or promote any other object of public utility without distinction of caste, creed, religion and race.
In a short span of time“MUSKAAN K.K. MEMORIAL TRUST” has organized blood donation camps and free life teaching classes in school for better upbringing of youth. She is also helping needy, poor families. She has adopted many poor girls and needy families by giving them education, love, care like her own daughter. She is actively lending help to homeless, disabled people as well. She has not just restricted herself to single social cause but several. Now she is travelling from miles to miles all over India in remotest parts teaching girls students in different schools and ladies in polytechnic. She is spreading awareness about deadly diseases like cervix cancer and organizing free camps for its vaccinations in slum areas of society. Not only this she is also spreading awareness about gender quality and eradication of female feticide and dowry from its roots.  She is actively spreading happiness and education in youths of society who are not well enough to pay school fees and buy books, she has adopted many such children, she is spreading awareness about education as without it there will be no future for the country,
More people are educated more a country prospers.  Ms. Bansal is actively organizing free health and awareness camps in unreachable, remote parts all over India. In camps free health check-ups and costly medicines are distributed among the poor and needy masses.
Interestingly, Arpita’s journey to running a Trust and a Design Hub had quite a different start. Circumstances had forced her to enter the demanding world of business. At the tender age of 12, Arpita took on the responsibility of becoming an individualistic, mature and a goal-oriented professional.
Arpita found herself donning the mantle of business, when her father passed away. She helped her mother run the family’s shoe-lamination industry, ShriSai Enterprises, in Faridabad on the outskirts of Delhi, while pursuing her education at the same time. Arpita was just 18 when she married Raj Kumar, and she went on to join him as a director in his company Janvi Enterprises, which is a foam lamination factory. In 1998, the couple launched Mona Knitting, outfitted with a German unit featuring 18 knitting machines. Arpita also decided to get into hospitality services, and launched Janvi Motels in 2005, which is primarily used for hosting wedding, parties and conferences. In 2011, she further launched a dyeing unit, Fine Dyeing, in Barhi Textile Park, Haryana, so that the entire cycle of manufacturing, dyeing and laminating shoe cloth became part of her industry’s repertoire.
Arpita has to her credit not just the profound experience she has gained in all the years of business that she has been actively involved in, but also the pleasure of tasting glamour first-hand. She was selected in a model hunt a few years ago, and that’s when her passion for glamour bore fruit. She has now been modeling for the past five years and has been associated with high-end brands; she has even been featured on magazine covers. She believes in putting her best into everything and follows the motto that success can only be gained with hard work and perseverance.
 After an overwhelming experience of over two decades in the fields of footwear manufacturing, real estate and CSR projects, Arpita felt the need to accessorize her projects with a luxury product par excellence. And thus, Creative Nest Media Pvt Ltd was born.
Arpita is the brain behind the luxury magazine Atelier, which specializes in fashion and lifestyle underscored with luxury. She conceived the brand in 2010 with the intent to offer something unique and unprecedented in the genre of media and print publications. She dedicated almost a year to market research on the industry before launching Atelier on May 1, 2011. Atelier denotes an artist's studio or workshop, and the concept of naming the magazine Atelier was to 'create fashion' and define the overall genre of luxury, lifestyle, and fashion through the magazine.
She may maintain a low profile when she is not attending any page 3 party, but when it comes to supporting any social cause anywhere in country; she takes it up on a war-footing.
Under the” MUSKAAN K.K. MEMORIAL TRUST”  , she has initiated the positive life teaching classes in Government and private school and ladies counseling classes in slum areas for better upbringing of upcoming generation. Ms Arpita’s aim to serve to society as a founder of Muskaan however her main focus is on Health and Education sector.  
For all her achievements in the field of business, luxury and lifestyle, Arpita was awarded the Achiever’s Award in the Business Category at the Aadhi-Aabadi Women Achievers’ Awards 2011, the Mahila Ratna for Journalism and Woman Entrepreneur by Vishva Mahila Parivar. In the field of fashion her brainchild Atelier has won the title of Best Fashion Coverage by IFFD, Indian Federation for Fashion Design at India Fashion Summit Award’12. She has honored with the India’s top Leaders in Delhi Prime. Recently she honored with the achiever’s award in PowerBrands Achievers’ Award in Las Vegas.  
Besides her social work, her spirituality has also drawn her to unravel and study the philosophy of various religions. She has now come to believe that no matter what path you choose, there is only one God.
“I think there are so many issues in our country that need to be addressed and if we can help a cause with anything, then it’s a small way of contributing to society. Also such awareness campaigns go a long way in making people more responsible for their action” says Ms. Arpita